Why marketing?
I like marketing because it knows what it is.
Marketing knows it is there to drive conversions rates by finessing the buyer's journey to meet the bottom line using data informed decisions. It's strategic, targeted, and experimental. I love where data and content meet, and marketing — specifically SEO and AEO — lets me play in that intersection within the funnel. 🐙
Marketing Work
Digital & Search Lead, World Kinect
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Create and implement SEO and AEO strategy to build brand equity, tell stories, and drive conversions to websites that support three different industries across 14 lines of business
Various Jobs & Projects During 2015 – 2023
Communication Director, Houston NORML
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Implemented press and content strategy to uplift veterans and patients to tell their stories
Communication Director, March for Science — Houston
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Worked with the communications committee to create and implement press and multichannel content strategy and campaign execution
Senior Marketing Specialist, World Fuel Services — multichannel campaign management
Marketing Specialist, Heath Consultants — monthly newsletter
Consultant, 90.1 KPFT — newsletter and social media strategy
Independent Consultant: Develop marketing campaigns, press releases, and social media strategies. Engagements with Texans for Responsible Marijuana, Inspiration Stage, PMT Productions, and various restaurants.
Marketing with Intention
01.
Digging into data and understanding the community is important to me.
02.
Intentionally creating strategies based on the known data is key in how I make impact and target growth.
Portfolio Work
