Marketing Work

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​Independent Consultant

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Analyze marketing funnels and community data for businesses and create holistic strategies to improve AI visibility, brand trust, and overall digital growth. Current engagement with The Us Space.

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Develop marketing campaigns, press releases, and social media strategies. Previous engagements with Texans for Responsible Marijuana, Inspiration Stage, PMT Productions, and various restaurants.

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Various Jobs & Projects During 2015 – 2026

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Digital & Search Lead, World Kinect​

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• Create and implement SEO and AEO strategy to build brand equity, tell stories, and drive conversions to websites that support three different industries across 14 lines of business

• Analyze analytics and user behavior data to identify opportunities and recommend optimizations that improve UX and conversion performance; recommend optimizations to Director of Web Strategy

•  Act as day-to-day product management liaison between IT, web development, and marketing, ensuring requirements are met for quality releases
   

Communication Director, Houston NORML

• Implemented press and content strategy to uplift veterans and patients to tell their stories​

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Communication Director, March for Science — Houston

• Worked with the communications committee to create and implement press and multichannel content strategy and campaign execution 
   

Senior Marketing Specialist, World Fuel Services — multichannel campaign management

Marketing Specialist, Heath Consultants — monthly newsletter

Consultant, 90.1 KPFT — newsletter and social media strategy​