Marketing Work

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​Independent Consultant

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Analyze marketing funnels, SEO/AEO, social media, and PR data for businesses and create holistic strategies to improve AI visibility, brand trust, and overall digital growth. Current engagements with The Us Space and Restorative Houston.​

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Previous engagements have been with Houston NORML, Texans for Responsible Marijuana, Inspiration Stage, PMT Productions, and various restaurants.

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Various Jobs & Projects During 2015 – 2026

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Digital & Search Lead, World Kinect​

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• Create and implement SEO and AEO strategy to build brand equity, tell stories, and drive conversions to websites that support three different industries across 14 lines of business

• Analyze analytics and user behavior data to identify opportunities and recommend optimizations that improve UX and conversion performance; recommend optimizations to Director of Web Strategy

•  Act as day-to-day product management liaison between IT, web development, and marketing, ensuring requirements are met for quality releases
   

Communication Director, Houston NORML

• Implemented press and content strategy to uplift veterans and patients to tell their stories​

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Communication Director, March for Science — Houston

• Worked with the communications committee to create and implement press and multichannel content strategy and campaign execution 
   

Senior Marketing Specialist, World Fuel Services — multichannel campaign management, SEO

Marketing Specialist, Heath Consultants — monthly newsletter, executive ghostwriting

Consultant, 90.1 KPFT — newsletter and social media strategy​

Social Media Intern, Texans for Responsible Marijuana

Blog & SEO Intern, Select Marketing

Accessibility Assistant, University of Houston - Clear Lake 

Editor-in-Chief for 2015 edition of The Wingspan, UHCL